Indoor furniture & outdoor furniture
1997 The company starts small, with a few metal coffee tables. But John Ghekiere has made the first step. The demand for modern dining tables follows shortly after that. Joli is born.
2000 Three years later, we are asked to design an outdoor table. A request which, as shown by subsequent developments, proves decisive for the further evolution of the Joli brand. The solution comes in the form of a stylish stainless steel table.
Around that time, a style evolution also takes place. The initial French aspect with traditional finish gives way to a more modern inspiration. More and more table designs combine metal with other materials. To that end, Joli attracts designers from various disciplines, an approach which has to date led to innovative ideas.
Faced with an increasing demand for customization, John decides to focus the Joli brand on personalized metal tables.
2002 Two years later, Joli has taken a calculated gamble. The first table that can be used both outside and inside is a hit. This is the beginning of a huge success story. It is soon followed by chairs, benches and accessories as well, which allows Joli to develop into a quality brand for indoor and outdoor furniture.
2009 Driven by the growing cocooning trend, Joli develops further accessories that enhance the experience. The Luna Light Disc for example, or the Tapaz, with which Joli also intends to attract a younger type of consumer.